Loop
A circular fashion platform making second-hand the first choice.
Year
2023
Services
Digital Art Direction
Editorial Photography
Brand Visual Identity
We built Loop's campaign identity and launched their first major brand awareness push.
Loop had the proposition and the audience what they needed was imagery that made resale feel aspirational without feeling dishonest. We art-directed a series of portraits and product stills that celebrated imperfection deliberately, turning the signs of a garment's past life into its most compelling selling point.
Marcus Osei
Head of Brand
"The shoot completely changed how we talk about ourselves. We get comments on our imagery constantly people genuinely want to know who made it."