Haus of SEABREEZE
A swimwear label making suits for women who dress for themselves, not the occasion.
Year
2023
Services
Brand Visual Identity
Editorial Photography
Digital Art Direction
We built Seabreeze's visual identity and shot their debut and second season collections.
Seabreeze sits in a crowded market and knew the only way through it was to look completely unlike everyone else. We moved away from the obvious blue skies, poolside gloss — and shot on overcast coastlines, in changing rooms, in the kind of unguarded moments that feel real. The result was a swimwear brand that looked like it understood the women wearing it.
Freya Alcott
Co-Founder
"Every other studio we spoke to wanted to shoot on a beach in Ibiza. Halation wanted to understand the woman buying the suit first. That instinct made all the difference."