Socialhouse
A hospitality group running restaurants and late-night spaces with the same attention to both.
Year
2023
Services
Digital Art Direction
Editorial Photography
Creative Consultancy
We led the art direction for Socialhouse's brand relaunch across all five venues.
Socialhouse had outgrown their original visual identity and needed something with more range — capable of selling a weekday lunch and a Friday night in the same breath. We shot across all five venues over three weeks, building a cohesive image library that shifted tone with the light, and an art direction framework their in-house team could carry forward confidently.
Dominic Ferreira
CEO
"We threw a lot at them five different venues, very different energy in each one. They held it all together without flattening it. The work still feels completely us."